Getting REAL with Social Media Influencing
Ever wonder how people on Instagram gain thousands of followers and seem to create relationships with people from all over the world just by using social media? Last week we covered the industry of influencer marketing, and today, I am sharing an interview I did with a great friend of mine, Alex. Alex is also known as @skinintelligent.x on Instagram. Alex was born in Argentina, raised in Florida, has his MD, and will be moving to New York this summer for his residency. Still, in the middle of all that, he has created an engaged following by being honest and real about skincare and skincare products.
One of my favorite aspects of Alex's Instagram is his honest reviews! Alex helped me with my skin, and to give you some context, I am so low maintenance that I never had a skincare routine before Alex helped me. He gave me three products (yes, you read right, only three!), and my skin cleared up, and it has been better than ever before.
Two things I learned from being a client of Alex's was:
the price tag does not equal quality (most have the same ingredients, but you pay for the brand name)
how many bad ingredients companies use in their products! Why would companies use harmful ingredients in a product that should help my skin? I was shocked, to say the least, that my "healthy" daily sunscreen lotion had so many chemicals and ingredients that were not helping my skin.
Now let's dive into the interview!
Tell us about your career path?
I went to college for chemistry, premed, and psychology and then went onto Podiatry school.
What was your first job?
Jamba Juice in high school.
How did you end up creating a social media following?
One day my friend told me to start posting my skincare products on Instagram which I thought, “Uhm, no one will care.” And so quickly, I started posting, and people were answering me through DM and on comments. Not going to lie, I loved the attention and people reaching out about their skincare regime, and so I started to be “famous.” Hehe.
Has there been a mistake or a misstep in your career journey that is now looking back was a blessing? What did you learn from that experience?
OMG yes. I started at a residency that I did not like at all and had to leave. At first, it was extremely difficult because I was put in a position where I didn’t know where to go. I’m a person that always has plan A, B, C, D.. and in this instance, I didn’t have a plan. I decided that I had to lose a year before applying for residency again, and it’s a year that I’ve learned so so much. Learned not only about life itself but really about me. It sounds too cheesy, but honestly, it definitely positively elevated me.
What’s a typical day for you like?
These days I’ve been studying for my upcoming residency and focusing on Instagram and how to make it fun for me. The second that Instagram becomes boring or “work,” then I stop. I don’t like posting about something I don’t believe in or give into hypes. I am honest, and that’s how this whole thing started, so I want to keep going with how my roots started.
Do you consider yourself an influencer?
Oh man, NO! Like I always think.. what the hell am I influencing? Skincare? Like, yes, it’s cool whe